Running a handmade business is hard work. There’s a lot more to it than just making stuff. In a world run by technology and social media, a handmade artist needs to be well versed in online marketing and social media sharing.
The first year or so of having my shop open, I didn’t know these things. It has taken much research to build a following, and I’m still learning something new all the time. It’s an ever-growing and changing facet of my business. In this post, I’ll share with you some of the websites I have found to be incredibly useful in my business.
Pixabay — I use Pixabay for images when I can’t take the photo myself, for whatever reason. The photos here are fantastic for title photos and others images. When posting photos online you must be very, very careful about copyright laws. Do not use images that are not yours. This can get you into big legal trouble. The great thing about Pixabay is that the images are free to use and alter, with no attribution required.
Picmonkey — This is primarily where I alter my photos and design my title photos. I use the free version currently, but I’m considering the paid version. With this site you can alter color, add text, create collages, and more.
Mailchimp — Another site with a monkey! Ha! Mailchimp is what I use to send out my newsletter, which, by the way, you should subscribe to if you’re not already. (Like what I did there?) It’s free up to 2000 subscribers! Woohoo!
Etsy Treasury Tool — If you have a blog and want to create & share an Etsy treasury, this is a SUPER easy way to do it. All you do is enter the treasury ID and it creates HTML for you to add to your blog. Easy peasy.
MarketYourCreativity.com — I have blogged several times about how fabulous Lisa Jacobs’ book is. This is her website. It’s chock-full of great tips and resources. Truly an asset to bloggers and small business owners.
Buffer App — There are other social media scheduling apps out there, but this is the one I use right now. They have a plug in for the browser on your computer and an app that makes it super easy to add things to the schedule. You can also determine what times and days to post. No need to worry that you won’t be available to post, Buffer will do the posting for you!
Word Swag — This app was worth the cost for it. I create blog titles, promotion pics, and several other things with this app. You can use your own photo background or the ones on the app.
Handmadeology — Another site that has many tips for Etsy sellers and handmade artists. They have tips for selling on Etsy, photography pointers, marketing strategies, etc.
These are the sites I frequent most often. What are some of the sites and apps you’ve found helpful?